When planning a standout holiday event or civic celebration, one of the biggest obstacles is funding and creating value for all stakeholders. What if you could turn a municipal lighting spectacle into both a tourism-magnet and a business-branding platform? With the power of projection mapping, you can do just that.

Why projection mapping is an advertising and sponsorship win

• Imagine projecting a company’s logo, website or campaign visuals directly onto your town’s landmark building or event stage — clean, impactful, and no physical modifications to the structure. This creates a high-visibility asset for the business and produces revenue or cost-offset for the municipality.

• For businesses, this is a fresh and memorable way to spend advertising dollars — far more engaging than static banners, and with the festive goodwill of the holiday season.

• For municipalities, sponsorship-led projection mapping presents an opportunity to cover part (or all) of the cost of your dazzling event, helping you deliver high-impact tourism and community outcomes at a lower net cost.

How this can work in practice

• A downtown heritage façade becomes the evening “canvas” during your Christmas market. Every hour, the lights shift from holiday patterns to a short branded animation “Presented by [Business Name]”.

• Local businesses are invited to participate: their logos or short messages appear during the show, creating community buy-in and generating sponsorship revenue.

• The system is programmed so after the holiday event you seamlessly switch to a summer Canada Day launch or “Town X Night Market” branding event — offering year-round exposure for sponsors.

• You promote: “Our city’s holiday show is brought to you by [Business Name] — share your photos with #TownXLights.” This encourages social shares, brand mentions and local business engagement.

Benefits for municipalities and businesses alike

• For municipalities: reduced net cost of the event, increased business engagement, elevated tourism profile, enhanced media coverage, and the flexibility of year-round use.

• For businesses: high-impact brand exposure, association with community goodwill and tourism drive, and a memorable way to engage with customers and employees.

• For the community: a spectacular event that feels bigger than the ordinary — boosting local pride and giving residents and visitors something extraordinary to talk about.

Why choose us

We’re a Canadian-based projection mapping and event lighting company experienced in municipal-scale engagements and corporate-community partnerships. We handle the full end-to-end solution: site analysis, sponsorship-package design, projection content, installation, programming and event support. We understand Canadian conditions, deadlines, budgets, and how to make things simple and effective for municipal and business stakeholders.

Next Steps

1. Convene a planning team: municipality + tourism-office + local business network.

2. Identify your landmark surface(s) for projection.

3. Develop a sponsorship package: branding exposure + community benefit + event schedule.

4. Agree on budget, revenue model (sponsorship, advertising, municipal funding) and timeline.

5. Coordinate with us for design, content creation and installation schedule.

6. Promote the event broadly: build the story of “Town X’s holiday light experience– brought to you by businesses + community.”

7. Execute and measure: visitor numbers, sponsor exposure (logo views, social shares), local business impact, community feedback.

In conclusion: you have the chance to turn your next holiday or civic event into a powerful partnership between municipality, tourism and business. With projection mapping, you give your town a centrepiece that draws people in, and gives local businesses a brand-worthy stage. Let’s work together to make your next event memorable, profitable and inspiring.

Warm regards,
360illumination
Canada’s Local Experts in Projection Mapping & Event Brand Engagement